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<\/a><\/p>\nFor this task, you alone and solo OR you and a partner are going to work for a company (TBD). You will create a white paper that constructively critiques the media presence of the company. You\u2019ll provide suggestions for how they might include social media and\/or improve their social media practices.<\/p>\n
You are going to act as social media experts looking to add value to your clients\u2019 web identities.<\/p>\n
According to Wikipedia, \u201cA white paper is an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision. White papers are used in two main spheres: government and B2B marketing.\u201d In other words, a white paper is an informative report. As the authors of the white paper, a major goal you have is to describe how the organization may benefit from taking a different approach to their media practices and describe how it would benefit them. The following are a few questions that\u2019ll help you get started thinking about social media practices:<\/p>\n
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- What kind of equipment does the social media platform allow for displaying information and is the business or
\ncommunity using these appropriately why or why not?<\/li>\n - What are the affordances and constraints of the social media platform and do they fit with what the business or
\ncommunity is doing?<\/li>\n - How are other similar communities or businesses using a social media platform effectviely and why is it effective?<\/li>\n
- What sorts of strategies do other communities and businesses use to enhance their profiles and utilize a particular
\nplatform and would it work for this community or business?<\/li>\n - What kinds of people do you think different social networks market and which would be most appropriate for the
\ncommunity or business you are studying?<\/li>\n<\/ul>\nThis white paper is a formal document that should utilizes at least FIVE\u00a0readings from class and at least THREE outside sources (credible essays on social media practice\/digital divide) to justify the suggestions you are making to the community or business you are critiquing. I expect you to use examples of good practice you have found being done by similar communities or businesses and use these as further evidence to support your ideas (these examples are NOT outside sources but they are good evidence for supporting your claims.<\/p>\n
Overall the white paper should be between 2,000-3,500 words not including the works cited page. It should be a well-developed piece that motivates a community or business to take action and make a change. Below you will find the format I\u2019d like you to follow for your white paper. Now you don\u2019t have to be super strict about the names of sections. As the video mentioned you have some freedom in how you want to present your information. Don\u2019t use the letters but chunk your white paper into these or equivalent sections:<\/p>\n
The following is a very general way you might choose to organize your white paper:<\/p>\n
Background<\/p>\n
a \u2013 Briefly (in a paragraph) describe the history of your company\/organization (class history) and your expertise. You might use sources or readings to explain your expertise.<\/p>\n
Summary
\nThis is where you summarize the whole white paper.<\/p>\nIntroduction\/Pre-introduction
\na \u2013 Write your selected title for the analysis
\nb \u2013 Write your company\u2019s name (we\u2019ll make this up in class), address, phone, and email address.
\nc \u2013 Write a summary of your the analysis (1 or 2 paragraphs) using layman\u2019s terms (remember you are writing to the community or business). Make sure you state why your audience should read this white paper.<\/p>\nProblem\/Need\/Issue\/PreviousPractice or Previous Approaches
\na \u2013 Describe the main problems you will be addressing and use scholarship that supports your description of the problems.
\nb \u2013 Explain the significance of the problems.<\/p>\nSolutions\/NewFindings
\na \u2013 Write several paragraphs outlining your solutions to the problem or need.
\nb \u2013 Describe how, when, and with what resources the solutions will take place.<\/p>\nConclusion and Benefits
\na \u2013 Write a conclusion in order to wrap up the white paper and enhance your readers\u2019 understanding.
\nb \u2013 Describe how your solutions may benefit the community or company.<\/p>\nWorks Cited
\na \u2013 Have your sources listed so the reader can get more information.<\/p>\nwhat you will get out of the task<\/em><\/p>\n
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- An upping of your social media critique skills that you\u2019ll be able to apply outside class in other communities.<\/li>\n
- An understanding of how to create effective white paper.<\/li>\n
- Experience working with a client with real social media needs.<\/li>\n<\/ul>\n