tell your story – 40%

For this task you or you and a partner or you and two partners are going to “tell your story.” What I mean is that you will develop a transmedia story for a universe you have created. You will develop three types of communication to tell your story.

I’ll be judging you on how well you communicate your story: content, design, consistency, organization, they way you write.

This part is worth 30% of grade.

type 1: the netflix series – 10%

For this part of the project you will imagine a five episode (20 minute episode) netflix series for your story. You will include the following items in your description of your series. For this part of the project you have to create a well organized document that will present all this stuff.

  • a 15-50 second video title sequence introduction to the episodes (includes theme song, title, characters and other stuff like that.)
  • a 500-600 word description of the overall story arc.
  • complete storyboards for two 20 minute episodes, which includes 400-500 word summaries of each episode. These are your storyboard templates: Word Doc and PDF.
  • actor section – select actors and their characters who you think would be fit to play three of your characters. Keep this part to between 400-500 words.

type 2: website with characters and pictures and stories – 10%

Here you’ll use WordPress or Google websites or some other free online platform to create a website for your story. For this part you need to include the following information:

  • a summary of the story and description of the world. Describe the conflict, the characters, and their dilemmas in general.
  • four developed characters (like the trading cards) including pics.
  • two items that are “coming soon” your fans can buy. Describe what they are and summarize what they are about.

type 3: pitching media engagement – 10%

For this part of the task, you need to imagine a way to engage people with your world. This can be a clever use of social media, a contest, and/or a combination thereof.  Figure out how to get fans involved.  Describe in detail what you’ll do, the media platforms you’ll use, and why this will work with regards to the world you are building. The idea should be well explained and include the following parts:

  • Introduction (300-350 words) – Describe the brand. Describe your world and the category/genre it fits into. How is it special or different from other brands?  What is your audience? Who are your fans?
  • Media problem (300-350 words) – What is the engagement problem you are trying to solve? Why is it important to have engagement from your fans? What has already been done?
  • Media solution(s) (500-700 words) – Describe in detail your solution to the media problem. Describe what you will do to get fans involved and how it connects to your transmedia world.
  • Key benefit (200-300 words) – Describe the key benefit your proposed solution will have for fans and for those interested in investing in your world. Think of this as a conclusion to the media pitch. It’s a summary of what you’ve just stated in the other parts.

This part is worth 10% of your grade.

presentation: pitch your transmedia story

You and your team create a formal presentation in which you showcase your work to potential investors.

  • The whole presentation should take between 10-15 minutes. There will be a period following the presentation for questions.
  • You should share speaking roles equally with all members of group.
  • Your presentation should have a clear purpose.
  • Your presentation should be more than just a summary of what you did. It must persuade us to invest in your transmedia story franchise – the business that is your transmedia story. So present a problem and discuss how you have a solution to that problem.
  • You must use presentation software (e.g., Prezi or PowerPoint).

We will be judging you on the following criteria:


  • How do the presenters carry themselves in front of the audience? (voice, posture, gesture, eye contact)
  • Are they prepared?
  • Is there an even distribution of communication?
  • Do they use technology well?
  • Is there a clear purpose?

information and support

  • What information does the presenter share with the audience? (background, specific examples, source attribution)
  • Does the information connect well to the purpose?

image aids

  • How do the presenters’ image aids contribute to his/her presentation? (quality, use, purpose)
  • Does their activity and/or discussion contribute to audience’s understanding?


  • How does the presenter organize his/her presentation? (introduction, conclusion, logical movement from one point to another)